Wednesday, December 18, 2013

Culture, Technology, Audience, and Industry

Media is greatly influenced, both directly and indirectly by culture worldwide, particularly America.  Things like war, pop culture, and stereotypes affect almost every movie to a certain degree.  Cliches are everywhere even if it doesn't seem like it. Obvious ones like, hot blonde girls, ghetto black guys,  nerds, sweet librarians, mean teachers - all the way to subtle ones like funny dad's or overbearing mom's.

Technology is going to affect me, and every other filmmaker in my generation immensely, when trying to get our work out there.  Our generation is one of the internet, which is an amazing networking tool because pretty much everyone now has an E-mail or Facebook, or even just uses Google.  Also, better and better editing softwares come out all the time, and there will probably be even more advanced ones by the time my generation is in the work world.  Back in the day, filmmakers had to edit essentially by hand - so the ability we now have to edit something online for free with no previous knowledge of filmmaking is a profound change in the industry.  Anyone can use iMovie, and it's easy to learn how to use things like Final Cut or Avid.  Anyone can film things now too, and everyone does; using cheap flip cameras, camcorders, or even iPhones.  The tools have gotten so much more advanced, accessible, and affordable in the past few years - and it's only going to get better.

The advanced technology we have today not only enables our filmmaking abilities, but ensures that everyone has access to watch the movie they want to watch.  It used to be that if you wanted to see a movie you HAD to go to the theater; my mom saw Marry Poppins dozens of times in theaters when she was young.  But now, if you want to watch a film you can just hop on to Netflix or any of the other countless free movie watching sites - which are often illegal.  That's another issue though...

The audiences of the future is everyone - same as today.  The films that make the most money now are family movies like Up and Toy Story, so judging from how it's going today, families will continue being America's biggest film audience in general.  If I had a choose a more specific group of people, I would guess young women because they statistically visit movie theaters more often than other demographics.  But that's just movie theaters, which is where a very small percentage of movie watchers actually go because of the price and endeavor this involves...Who would walk all the way to a theater and pay twenty bucks for a ticket and popcorn, when you can watch it for free in the comfort of your own home?

The industry of the future - I believe - will be very technology based. It already is and I don't see why it won't continue to get more and more so.  Although some people feel the internet is an ingenuine way of networking and that these new creative resources we have are "cheating" or "fake", they help us get things done faster and more efficiently without paying a ton of money.  So why not let technology take us over?